How It Works
You set a budget and our team does the rest. Serif will research and test various keywords and products via a Sponsored Product campaign on Amazon Canada or U.S., managing the campaign’s progress from start to finish. Campaigns run for 3 months, with an option to extend if conversions are performing well. (Recommended ad budget: $450 / 3 months)
- Preparing Your Campaign: We first meet with you to explain the process, understand your goals, and finalize an ideal ad spend for your campaign. Then, we’ll review your book description and interior PDF and build out a starter set of 50-60 keywords and 20-30 product targets (comp titles).
- Running the Ads: Serif will launch your ads on Amazon’s backend, using our own account. We’ll monitor your ads every couple of days for their effectiveness, adjusting them as necessary. At the end of the first three months of testing, you’ll receive our recommendations for how to move forward, as well as insights into the most effective advertising strategy for you.
- Finishing the Campaign: Once your campaign is complete, you will receive a final wrap report with your ad’s full analytics and list of recommended keywords and product targets, insights into the most effective advertising strategy for you, as well as an additional invoice for your advertising spend. Campaigns can be renewed as desired.
Let’s work
together.
We can work on a project-by-project basis, or become a long-term partner that collaborates seamlessly with your in-house team. Don’t see your organization on the list? Take a look at our services and get in touch — we’ve also worked with media outlets, freedom of speech organizations, bookstores and more.