Our Portfolio

illustration of a book with a quill

Privileged to have worked with leading brands, non-profits, organizations and creatives across Canada and the US.

Our Past Work

Literary Press Group of Canada
The Carol Shields Prize for Fiction

The Carol Shields Prize for Fiction — Brand Building for The Largest Literary Prize for Women

The Poetry Lab
Upstart & Crow
Kids Can Press

Kids Can Press — Online Advertising for Beloved Bestsellers

Highwater Press

HighWater Press — US Expansion for Indigenous Storytelling Experts

Poetry in Voice

Poetry in Voice — Building Community through Youth Discovering Poetry

Anansi

What People Have to Say

Serif was the best possible partner for us when our novel was published, and delivered outstanding results. Nicole Magas is an exemplary publicist. Thanks to her, our novel was featured on a wide variety of platforms and reached a broad readership. It was a delight to work with someone so friendly, effective, and creative!
The Serif team is everything you want when you’re trying to get the world to pay attention to your work—professional, kind, prompt, thorough, thoughtful, and, above all, effective. If you’re unsure about whether you need their services, let me help: you do. I very much hope I get the chance to work with them again. And again. And again.
I was blown away by Serif’s support. Not only did they read my book before preparing my marketing plan, but they also captured its message in ways I hadn’t thought of. I got a bespoke plan that made me feel seen and actually got me excited about marketing, possibly for the first time.
One of our closest and most treasured collaborators. Serif have handled marketing on dozens of our book projects and without fail we’re wowed by their results and professionalism. If you’re looking for someone with integrity who delivers more than promised, Serif is a great fit.
Serif opened our eyes to marketing and outreach opportunities we had never considered. We were extremely impressed with all their efforts publicising our event and relish the opportunity to work with Ms Grams and her team again.
Serif has handled digital marketing campaigns for some of our key titles, and we are very impressed by the high level of professionalism that characterised all of our interactions, and all the work the team provided. We saw great results, the Serif team handled all aspects of execution, and they were a true pleasure to work with. 10/10 would hire again.
Serif  is truly a force: dedicated, passionate and professional, the Serif marketing and publicity team has collaborated with PMP/HWP to successfully grow online sales, garner international media attention, and build brand awareness. The benefits of working with Serif are numerous; but the positive effect of amplified media attention and enhanced social media activity was immediate; sales grew and writers were thrilled! We’ve never looked back.
CIBA has been fortunate to work with Serif on a wide range of initiatives over the past few years. They have delivered professional development sessions for our members, managed social media content, led publicity and advertising efforts for our marketing campaigns, and completed branding projects. They are always a pleasure to work with, and their strategic advice and deep understanding of the industry have been invaluable in helping us achieve our strategic goals. They came highly recommended by our industry partners, and we, in turn, are enthusiastic about recommending them to others!

We’ve worked with Serif on three digital marketing campaigns, to date, for accessible ebooks and launching our revamped website, as well as engaging them as presenters for professional development. Their team is a delight to work with–experts who understand our space and our members’ needs, flexible, and responsive. We were impressed with both the strategy and service.

Serif has been a trusted partner to House of Anansi Press for years. They are a group I know I can turn to for publicity or marketing support! As an indie press, we pride ourselves on providing a high level of author care, so working with an agency that I know will support our authors in the way we would ourselves is a huge relief. What I appreciate most about Serif is their flexibility. I have brought them multiple “out of the box” situations, and they have always been ready to work with us and make a plan that works.

After only a few months of working with Serif our social media presence at rabble.ca was transformed for the better and our pageviews went up by thousands of clicks. Their team is effective, efficient, and they truly care about empowering your organization to achieve its communications goals. I whole-heartedly recommend them!

It is with great attention to detail, and thoughtful processes, that Serif achieves the high calibre of marketing and promotional work that helps our organisation to thrive. Zoe and her team are a pleasure to work with; innovative, organised and passionate about their roles and their clients.
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Full Service Marketing Campaigns

We specialize in crafting and executing comprehensive marketing campaigns that drive audience growth, enhance brand reputation and increase awareness. From strategic development and graphic design to seamless execution across PR, advertising and community building, we deliver ambitious, collaborative and effective campaigns that elevate your organization every stage of the way.