Our Portfolio

Privileged to have worked with leading brands, non-profits, organizations and creatives across Canada and the US.

Our Past Work

The Carol Shields Prize for Fiction — Brand Building for The Largest Literary Prize for Women

Kids Can Press — Online Advertising for Beloved Bestsellers

HighWater Press — US Expansion for Indigenous Storytelling Experts

Poetry in Voice — Building Community through Youth Discovering Poetry

What People Have to Say

Serif was the best possible partner for us when our novel was published, and delivered outstanding results. Nicole Magas is an exemplary publicist. Thanks to her, our novel was featured on a wide variety of platforms and reached a broad readership. It was a delight to work with someone so friendly, effective, and creative!

Elizabeth Renzetti & Kate Hilton,

Authors

The Serif team is everything you want when you’re trying to get the world to pay attention to your work—professional, kind, prompt, thorough, thoughtful, and, above all, effective. If you’re unsure about whether you need their services, let me help: you do. I very much hope I get the chance to work with them again. And again. And again.

David Moscrop,

Author

I was blown away by Serif’s support. Not only did they read my book before preparing my marketing plan, but they also captured its message in ways I hadn’t thought of. I got a bespoke plan that made me feel seen and actually got me excited about marketing, possibly for the first time.

Jennifer Wilson,

Author | Leadership Coach & Facilitator

One of our closest and most treasured collaborators. Serif have handled marketing on dozens of our book projects and without fail we’re wowed by their results and professionalism. If you’re looking for someone with integrity who delivers more than promised, Serif is a great fit.

Trena White,

Page Two

Serif opened our eyes to marketing and outreach opportunities we had never considered. We were extremely impressed with all their efforts publicising our event and relish the opportunity to work with Ms Grams and her team again.

David J. Smith,

Poetry In Voice

Serif has handled digital marketing campaigns for some of our key titles, and we are very impressed by the high level of professionalism that characterised all of our interactions, and all the work the team provided. We saw great results, the Serif team handled all aspects of execution, and they were a true pleasure to work with. 10/10 would hire again.

Sarah Labrie,

Kids Can Press

Serif is truly a force: dedicated, passionate and professional, the Serif marketing and publicity team has collaborated with PMP/HWP to successfully grow online sales, garner international media attention, and build brand awareness. The benefits of working with Serif are numerous; but the positive effect of amplified media attention and enhanced social media activity was immediate; sales grew and writers were thrilled! We’ve never looked back.

Catherine Gerbasi,

HighWater Press / Portage & Main Press

CIBA has been fortunate to work with Serif on a wide range of initiatives over the past few years. They have delivered professional development sessions for our members, managed social media content, led publicity and advertising efforts for our marketing campaigns, and completed branding projects. They are always a pleasure to work with, and their strategic advice and deep understanding of the industry have been invaluable in helping us achieve our strategic goals. They came highly recommended by our industry partners, and we, in turn, are enthusiastic about recommending them to others!

Laura Carter,

Executive Director, Canadian Independent Booksellers Association (CIBA)

We’ve worked with Serif on three digital marketing campaigns, to date, for accessible ebooks and launching our revamped website, as well as engaging them as presenters for professional development. Their team is a delight to work with–experts who understand our space and our members’ needs, flexible, and responsive. We were impressed with both the strategy and service.

Laura Rock Gaughan,

Executive Director, Literary Press Group of Canada

Serif has been a trusted partner to House of Anansi Press for years. They are a group I know I can turn to for publicity or marketing support! As an indie press, we pride ourselves on providing a high level of author care, so working with an agency that I know will support our authors in the way we would ourselves is a huge relief. What I appreciate most about Serif is their flexibility. I have brought them multiple “out of the box” situations, and they have always been ready to work with us and make a plan that works.

Karen Brochu,

Publisher, House of Anansi Press

After only a few months of working with Serif our social media presence at rabble.ca was transformed for the better and our pageviews went up by thousands of clicks. Their team is effective, efficient, and they truly care about empowering your organization to achieve its communications goals. I whole-heartedly recommend them!

Sarah Sahagian,

Publisher/Executive Director at rabble.ca

It is with great attention to detail, and thoughtful processes, that Serif achieves the high calibre of marketing and promotional work that helps our organisation to thrive. Zoe and her team are a pleasure to work with; innovative, organised and passionate about their roles and their clients.

Leslie Hurtig,

Vancouver Writers Fest

Full Service Marketing Campaigns

We specialize in crafting and executing comprehensive marketing campaigns that drive audience growth, enhance brand reputation and increase awareness. From strategic development and graphic design to seamless execution across PR, advertising and community building, we deliver ambitious, collaborative and effective campaigns that elevate your organization every stage of the way.

PR and Media Relations

We’ve arranged thousands of media hits across North America. Our PR, media relations and book publicity services connect your ideas with key journalists and influencers. We craft compelling stories, pitch to the right channels and follow up tenaciously to garner widespread media hits that bolster visibility and reputation. We offer multi-level literary PR campaigns at the national and local level, covering radio, print, online, TV, podcasts and even influencers.

Training and Workshops

Our training services include keynote speeches on topics including publicity techniques, online marketing, book marketing and promotion, social media management, technical skills, digital advertising and other essential marketing tools. We also offer long-term, team-specific mentorship, including individualized training, take-home resources and regular check-ins.

Strategic Planning

Long-term planning—of brand expansion, audience growth or team dynamics—is an essential factor in any organization’s success. We have decades of experience in supporting internal planning processes with small and large teams to hone marketing direction and execution.

Digital Marketing

Our comprehensive, digital marketing strategies effectively leverage content, digital advertising and influencer outreach. Whether you need to reach a niche community or build one from scratch, our campaigns will meet your needs in both ambition and scope. If you’re ready to engage your audience meaningfully through organic and paid marketing strategy, we’re here to support those goals and amplify your vision.

Advertising and Ad Buys

Serif has a proven track record in effective paid promotions that exceed expectations. Whether you need support booking ads for a national campaign across the media landscape, developing bespoke Meta and Google ads for your product or initiative, or want to get a handle on Amazon Ads to improve profitability, our team would love to help with a campaign that balances data-backed inquiry with strategic insights.

Amazon Ads: Promote one title or your entire publishing catalogue. We support publishers and authors in getting their books seen on North America’s most critical online retail space through effective keywording and comp title research. Need even more? Serif can also prepare A+ content for any product you need.

Meta Ads & Google Display Ads: We know that the real arbiter of online ad success is link clicks. Leave these to our expert team and see the tangible ways Meta and Google ads can support your goals. We can also provide audits and recommendations for landing pages.

Ad Buys: Our team has spent years developing strong relationships with media outlets across Canada and the United States. By working with us to develop your ad buy strategies, and manage the booking process, you increase savings and reduce the hassle of coordinating deadlines, invoices, and design.

Copywriting

We know how important words are. They’re our passion, our purpose, our bread and butter. Let us support you with website copy, book cover and catalog descriptions, articles and blog posts or social media content — and everything between. Our work is creative, nuanced, accurate and SEO-friendly.

Auxiliary Support for Authors

You may have an author that requires extra support, is eager to help market their book or needs advice on what to do next. If you’re limited in being able to support because your team is small or its time is otherwise limited, Serif can help guide them through the marketing process with our custom consultations. We offer a number of packages, from PR primers, online platform audits and community activation marketing strategies.

Marketing Channel Audits

If you’ve noticed stagnation or gradual declines in your marketing metrics, it may be time to consider a comprehensive audit. Our team can perform analytics-based and industry-informed audits on all of your communication channels, from your website and newsletters to social media and sales materials. Each audit includes an analysis of the channel’s metrics (using tools such as Google Analytics for websites), audience demographics and engagement, as well as actionable insights and recommendations.

Media Training

Become media ready with Serif’s one-to-one media training. We’ll walk you or your team through every aspect of being interviewed by the media, from developing key messages to using effective body language to optimal delivery. Our work includes honing what you want to say until you’re entirely comfortable in your approach, then conducting mock interviews with extensive feedback. Whether you are a first-time author or a company leader navigating challenging times, we’ll ensure you are prepared and confident when it’s time for the real thing.