In today’s world, book discovery depends on more than a great story. With hundreds of books published each month in North America, your author platform—including your website, mailing list, social media, and messaging—plays a critical role in how readers find and engage with your work.
The Author Platform & Audience Strategy will support you with better discoverability (on the web and social media, and with AEO / GEO), increased credibility and cache (as a subject matter expert), and platform growth (through audience acquisition and retention).
If you find yourself struggling with:
- Inconsistent messaging and elevator pitches;
- Choosing the right social media and content strategy for your work;
- Aligning your work with the right audience;
- Finding appropriate comparative authors and books;
- Building and using an email list (via newsletter or Substack);
- Knowing how to effectively position your books in the market;
- Understanding what your platform’s metrics and data are telling you…
…This package is what you need. Whether you are a debut author, an established writer with many stand-alones or series in a particular genre, or an author who dabbles across many written forms, there’s the perfect online marketing strategy for you, and Serif will help you find it.
We Will Provide
- A comprehensive author platform strategy, tailored to your goals and available resources, including an audit of any existing channels. Between 14–16 pages.
- Messaging that positions your body of work as factually, thematically, or culturally-relevant to prospective readers.
- Defined target audiences and reader profiles, backed by data, which can be used to better position advertising, marketing copy, and outreach activities for your ongoing marketing efforts.
- Competitive insights, including comp titles and comparable authors, as well as a review of how you can emulate their success through similar marketing approaches, when available.
- Strategic guidance for marketing channels you wish to prioritize, including your website, social media, newsletters, content platforms, advertising, and other online spaces, such as Amazon, YouTube, Substack, and more.
Optional Add-Ons:
- Amazon A+ Recommendations and/or Design: You may not be familiar with Amazon A+, but customers know it well. A+ elevates your Amazon retail listings by adding eye-catching graphics on your product page, setting you apart from competitors. You will either receive five banners designed by the Serif team to augment an Amazon retail listing for a single book, or generalized recommendations for multiple books.
- SEO / AEO / GEO Keywords: Are you using the right keywords to be discovered by internet and retail search engines (SEO), or to be cited by generative AI through answer engines (GEO / AEO)? Whether your work uses AI or not, AI is now the primary method of discovery for most things online. Get the keywords that will make the difference in your book’s ability to be found by regular readers.
Let’s work
together.
We can work on a project-by-project basis, or become a long-term partner that collaborates seamlessly with your in-house team. Don’t see your organization on the list? Take a look at our services and get in touch — we’ve also worked with media outlets, freedom of speech organizations, bookstores and more.