Why This Toolkit
Media coverage can dramatically increase your author visibility, credibility, and book sales. Without access to a dedicated publicist with existing media relationships, many authors may struggle to gain media attention because they:
- Don’t know how to pitch their book appropriately to media outlets
- Send generic or ineffective press materials.
- Miss key timing opportunities for publicity.
This toolkit shows you how to conduct effective media outreach. You’ll receive materials developed by our expert team of publicists who have a combined 30+ years experience in Book PR.
Who This Toolkit Is For
- Fiction and non-fiction authors seeking low-cost book PR or media exposure.
- Self-published authors who want professional PR guidance.
- Traditionally-published authors looking to supplement their publisher’s book PR strategy.
- Authors who want to DIY their publicity effectively, without hiring an agency or alienating potential media contacts.
Can be paired with DIY Book Marketing Toolkit.
We Will Provide
- 1 hour of consulting to learn about your media goals, your skills and opportunities, and what angles and ideas you wish to share with a larger platform.
- An adaptable, pre-written pitch letter you can use to pitch media outlets, reviewers or other promotional entities for your book. Pitch letters may focus on one of the following: driving professional reviews, interviews, or requests for additional promotion, such as on social media or in a newsletter.
- An annotated media list, sharing who to reach out to, and why. This list will include 15 outlets that have the highest probability of covering your work, including the name of the best possible contact, any publicly available email addresses, detailed notes about what sections/segments to suggest for placement, and useful information to know prior to pitching.
Optional Add-Ons:
Op-Ed Ideas: Let our seasoned team help sharpen your messaging and pitch by developing 5–6 summaries for unique opinion pieces, which can be pitched to opinion sections or adapted for personal essays, podcast interview topics, or even keynotes.
Additional Pitch Letters: Need more than one type of pitch letter? Our team can develop additional pitches (or follow-ups) for an extra fee.
Expanded Media List: Need more than a starter list of media? Add 5, 10, or even 20 more outlets and their pitching strategies.
Adapted Contact List: Need a pitch letter for organizations, influencers, or educators instead of media? This toolkit can be adapted to fit your needs. Get in touch to learn more.
This package is appropriate for authors in most genres and will include media outlet recommendations in the United States and/or Canada, compiled after consultation with the author.
Let’s work
together.
We can work on a project-by-project basis, or become a long-term partner that collaborates seamlessly with your in-house team. Don’t see your organization on the list? Take a look at our services and get in touch — we’ve also worked with media outlets, freedom of speech organizations, bookstores and more.