Book marketing can feel overwhelming. From Amazon ads and social media marketing to media outreach and brand strategies, authors are often faced with too many options—and conflicting advice.
This human-made toolkit simplifies that process.
You’ll get a personalized, actionable book marketing plan that shows you exactly how to promote your book before, during, and after launch.
Who This Is For
- First-time authors who want a clear roadmap.
- Self-published authors navigating online promotion and Amazon tools.
- Experienced authors looking to improve results for their newest work with a smarter strategy.
What You’ll Learn and Get
With the DIY Book Marketing Toolkit, you’ll:
- Understand the most effective ways to market a book online.
- Learn how to use Amazon for book promotion and discoverability.
- Identify which social media platforms (if any) are right for you.
- Develop a clear book launch timeline and marketing roadmap.
- Focus on authentic strategies that align with your strengths and resources.
How It Works
We work closely with you to:
- Define your book marketing goals and target audience.
- Assess your strengths, platform, and promotional opportunities.
- Build a tailored marketing strategy and timeline you can implement yourself.
The result will be a book marketing plan that cuts through the noise and helps you promote your book with confidence.
Get started with the DIY Book Marketing Toolkit today, or reach out to discuss a custom book marketing plan tailored even further to your needs.
We Will Provide
1-2 hours of consulting prior to the finalization of your custom marketing plan to learn more about your author platform and channels, your mailing list, target audience, and what resources you have available during your book’s promotional period.
A detailed promotional marketing strategy, tailored to your book and full of tailored marketing tactics, which will support you in executing an engaging marketing plan that doesn’t solely rely on social media. These tactics will focus on boosting engagement, pre-orders, and awareness around your book, as well as post-publication marketing initiatives. We’ll cover social media, advertising, influencers and media (if applicable), mailing lists, event and outreach activities, garnering reviews, optimizing your online listings, and engaging with the most active communities in your genre. Roughly 12–14 pages.
A marketing timeline and checklist for your book, sharing important milestones in the essential three months prior to, during, and after publication of your book. This will share exactly what to do, and when, to support your book’s launch.
Let’s work
together.
We can work on a project-by-project basis, or become a long-term partner that collaborates seamlessly with your in-house team. Don’t see your organization on the list? Take a look at our services and get in touch — we’ve also worked with media outlets, freedom of speech organizations, bookstores and more.