How It Works
Serif will design eye-catching graphics, craft scintillating copy, and curate an audience aligned with your work, before managing the campaign’s progress from start to finish. Campaigns are run for 1 month, with an option to extend if conversions are performing well.
1. Preparing Your Campaign:
We first meet with you to explain the process, understand your goals, finalize an ideal ad spend for your campaign. Then, we’ll take your cover files and craft copy and assets for a broadscale campaign on Facebook and Instagram.
2. Running the Ads:
After you approve the copy and assets for your campaign, Serif will launch your ads on Meta, using our own account. We’ll monitor your ads daily for their effectiveness, and adjust them as necessary. You’ll receive regular updates about their success.
3. Finishing the Campaign:
Once your campaign is complete, you will receive a final wrap report with your ad’s full analytics, as well as an additional invoice for your advertising spend. At this time, you can also choose to extend the campaign.
Let’s work
together.
We can work on a project-by-project basis, or become a long-term partner that collaborates seamlessly with your in-house team. Don’t see your organization on the list? Take a look at our services and get in touch — we’ve also worked with media outlets, freedom of speech organizations, bookstores and more.