How It Works
Serif will craft marketing copy and curate a targeted audience aligned with your work, before managing the campaign’s progress from start to finish. Campaigns are run for 1 month, with an option to extend if conversions are performing well.
Serif is happy to run ad campaigns with you or your publisher’s designs with or without our feedback, or, for an additional $300 fee, can create simple marketing collateral ourselves.
1. Preparing Your Campaign: We first meet to explain the process, understand your goals, and finalize an ideal ad spend for your campaign. Then, we’ll either take your assets or build our own and run a broadscale campaign on Facebook, Instagram, and Threads.
2. Running the Ads: After you approve the copy for your campaign, Serif will launch your ads on Meta, using our own account. We’ll monitor your ads daily for their effectiveness, and adjust them as necessary. You’ll receive regular updates about their progress and success.
3. Finishing the Campaign: Once your campaign is complete, you will receive a final wrap report with your ad’s full analytics, as well as an additional invoice for your advertising spend. At this time, you can also choose to extend the campaign for an additional $450 per month.
Let’s work
together.
We can work on a project-by-project basis, or become a long-term partner that collaborates seamlessly with your in-house team. Don’t see your organization on the list? Take a look at our services and get in touch — we’ve also worked with media outlets, freedom of speech organizations, bookstores and more.