Serif will work with you to develop a compelling multi-channel marketing campaign, based on your goals and budget. We begin with a strategy session to understand your goals, define your audience, and determine the ideal ad spend and platform mix (print, Reddit, Google, YouTube). From there, we will work with you to either adapt your existing assets or support in creating new ones, tailored to each channel.
How It Works
Once you approve the campaign materials and strategy, Serif will launch and manage your ads across the approved platforms. We will then actively monitor performance and optimize the following:
- Targeting, placements, and bids;
- Refining copy and creative where needed;
- Tracking engagement, clicks, and conversions
Finishing Your Ad Campaign
At the end of your campaign, you’ll receive a detailed wrap report including:
- Performance analytics across all platforms;
- Audience insights and engagement data;
- Recommendations for future campaigns
You can then choose to extend or expand your campaign, if you wish.
Let’s work
together.
We can work on a project-by-project basis, or become a long-term partner that collaborates seamlessly with your in-house team. Don’t see your organization on the list? Take a look at our services and get in touch — we’ve also worked with media outlets, freedom of speech organizations, bookstores and more.