You are ready to level up your book promotion through targeted social and paid opportunities on the platforms best known for book discovery. We’re here to provide all of the strategic recommendations to make it happen.
This package will connect you one-on-one with our social media and advertising specialists, who will walk through you and your book’s online presence in three stages.
Social Media Content & Profile Audit:
We’ll help to elevate the overall effectiveness of your social media efforts by auditing up to three accounts of your choice. Our specialists will then make recommendations on every element of your social media use, from your displayed bio and photo, to the tone of copy and quality of photos and articles shared. We will also review your hashtag and usertag strategies.
Analytics & Metrics:
By reviewing backend data on each post and your accounts’ performance over time, you can glean significant insights into what strategies work best for you. Algorithms and trends change all the time: our specialists will guide you through the most important data to track in detail, and provide suggested benchmarks for the next stage of your accounts’ growth. This package will share what days and times to post and how often, what type of content to share, and where to focus your energy.
Amazon A+ and Amazon Ad Opportunities:
You may not be familiar with Amazon A+, but customers know it well. A+ elevates your Amazon retail listings by adding eye- catching graphics on your product page, setting you apart from competitors. You will receive five banners designed by the Serif team to augment your Amazon retail listing, in addition to recommended keyword and product targets for an Amazon’s Sponsored Product ad campaign. Serif can also run these ads on your behalf for an additional fee.
Let’s work
together.
We can work on a project-by-project basis, or become a long-term partner that collaborates seamlessly with your in-house team. Don’t see your organization on the list? Take a look at our services and get in touch — we’ve also worked with media outlets, freedom of speech organizations, bookstores and more.