Services for Bookstores

Our training services include keynote speeches on topics including publicity techniques, online marketing, book marketing and promotion, social media management, technical skills, digital advertising and other essential marketing tools. We also offer long-term, team-specific mentorship, including individualized training, take-home resources and regular check-ins. 

Long-term planning—of brand expansion, audience growth or team dynamics—is an essential factor in any organization’s success. We have decades of experience in supporting internal planning processes with small and large teams to hone marketing direction and execution. 

Our comprehensive, digital marketing strategies effectively leverage content, digital advertising and influencer outreach. Whether you need to reach a niche community or build one from scratch, our campaigns will meet your needs in both ambition and scope. If you’re ready to engage your audience meaningfully through organic and paid marketing strategy, we’re here to support those goals and amplify your vision.

Serif has a proven track record in effective paid promotions that exceed expectations. Whether you need support booking ads for a national campaign across the media landscape, developing bespoke Meta and Google ads for your product or initiative, or want to get a handle on Amazon Ads to improve profitability, our team would love to help with a campaign that balances data-backed inquiry with strategic insights.

Amazon Ads: Promote one title or your entire publishing catalogue. We support publishers and authors in getting their books seen on North America’s most critical online retail space through effective keywording and comp title research. Need even more? Serif can also prepare A+ content for any product you need.

Meta Ads & Google Display Ads: We know that the real arbiter of online ad success is link clicks. Leave these to our expert team and see the tangible ways Meta and Google ads can support your goals. We can also provide audits and recommendations for landing pages.

Ad Buys: Our team has spent years developing strong relationships with media outlets across Canada and the United States. By working with us to develop your ad buy strategies, and manage the booking process, you increase savings and reduce the hassle of coordinating deadlines, invoices, and design.

If you’ve noticed stagnation or gradual declines in your marketing metrics, it may be time to consider a comprehensive audit. Our team can perform analytics-based and industry-informed audits on all of your communication channels, from your website and newsletters to social media and sales materials. Each audit includes an analysis of the channel’s metrics (using tools such as Google Analytics for websites), audience demographics and engagement, as well as actionable insights and recommendations.

Become media ready with Serif’s one-to-one media training. We’ll walk you or your team through every aspect of being interviewed by the media, from developing key messages to using effective body language to optimal delivery. Our work includes honing what you want to say until you’re entirely comfortable in your approach, then conducting mock interviews with extensive feedback. Whether you are a first-time author or a company leader navigating challenging times, we’ll ensure you are prepared and confident when it’s time for the real thing.