Services for Festivals & Events

Festivals & Events

The electricity of a sold-out theater; the community of an intimate reading; the international connections of a successful online discussion: events in all their forms are an important pillar of our literary world.

Whatever scale you work at, we can support you by developing strategies to build your audience — then use our skills to execute them. We know the ebbs and flows of event promotion and the urgency of ticket sales. We balance these with ensuring long-term momentum and growth for your organization.

Previous Successes

Supporting dozens of sold out shows, year after year, at one of the largest literary festivals in North America.

Launching a successful rebrand of a beloved, decades-old Festival.

Coordinating a broad range of successful, national book tours with 30+ stops.

Launching multiple new reading series nationwide.

Increasing attendance in 30 and Under age groups.

Full Service Marketing Campaigns

We specialize in crafting and executing comprehensive marketing campaigns that drive audience growth, enhance brand reputation and increase awareness. From strategic development and graphic design to seamless execution across PR, advertising and community building, we deliver ambitious, collaborative and effective campaigns that elevate your organization every stage of the way.

PR and Media Relations

We’ve arranged thousands of media hits across North America. Our PR, media relations and book publicity services connect your ideas with key journalists and influencers. We craft compelling stories, pitch to the right channels and follow up tenaciously to garner widespread media hits that bolster visibility and reputation. We offer multi-level literary PR campaigns at the national and local level, covering radio, print, online, TV, podcasts and even influencers.

Strategic Planning

Long-term planning—of brand expansion, audience growth or team dynamics—is an essential factor in any organization’s success. We have decades of experience in supporting internal planning processes with small and large teams to hone marketing direction and execution.

Digital Marketing

Our comprehensive, digital marketing strategies effectively leverage content, digital advertising and influencer outreach. Whether you need to reach a niche community or build one from scratch, our campaigns will meet your needs in both ambition and scope. If you’re ready to engage your audience meaningfully through organic and paid marketing strategy, we’re here to support those goals and amplify your vision.

Advertising and Ad Buys

Serif has a proven track record in effective paid promotions that exceed expectations. Whether you need support booking ads for a national campaign across the media landscape, developing bespoke Meta and Google ads for your product or initiative, or want to get a handle on Amazon Ads to improve profitability, our team would love to help with a campaign that balances data-backed inquiry with strategic insights.

Amazon Ads: Promote one title or your entire publishing catalogue. We support publishers and authors in getting their books seen on North America’s most critical online retail space through effective keywording and comp title research. Need even more? Serif can also prepare A+ content for any product you need.

Meta Ads & Google Display Ads: We know that the real arbiter of online ad success is link clicks. Leave these to our expert team and see the tangible ways Meta and Google ads can support your goals. We can also provide audits and recommendations for landing pages.

Ad Buys: Our team has spent years developing strong relationships with media outlets across Canada and the United States. By working with us to develop your ad buy strategies, and manage the booking process, you increase savings and reduce the hassle of coordinating deadlines, invoices, and design.

Copywriting

We know how important words are. They’re our passion, our purpose, our bread and butter. Let us support you with website copy, book cover and catalog descriptions, articles and blog posts or social media content — and everything between. Our work is creative, nuanced, accurate and SEO-friendly.

Marketing Channel Audits

If you’ve noticed stagnation or gradual declines in your marketing metrics, it may be time to consider a comprehensive audit. Our team can perform analytics-based and industry-informed audits on all of your communication channels, from your website and newsletters to social media and sales materials. Each audit includes an analysis of the channel’s metrics (using tools such as Google Analytics for websites), audience demographics and engagement, as well as actionable insights and recommendations.