Services for Authors

Authors

What’s the best way to advertise a book? How do you make the most of Amazon? What should your book promotion look like in the months and weeks before publication? Do you need to embark on author social media? And how do you know what online advice to believe?

Whatever marketing questions you have, we can help. We’ve worked with more than 1,000 authors for good reason: helping storytellers is what we love to do (and we’re good at it, too).

We know what ingredients you need in your book marketing strategy, what common mistakes can slow down success, how to leverage your current successes and networks in ways that feel natural for you, and how to build digital marketing approaches that really work.

Let us put our decades of knowledge, our candid approach, and our specialty expertise to work for you. Our custom-designed packages can support you in your book marketing journey… wherever you are in the process, and no matter what genre of book you have written.

Just think of us as your expert best-friend who will give you the book promotion roadmap you need—and a listening ear.

Author Packages

Serif partners with organizations seeking to amplify stories and their storytellers. We meet you exactly where you’re at, listen carefully, and produce exceptional results.

We can work on a project-by-project basis, or become a long-term partner that collaborates seamlessly with your in-house team. Don’t see your organization on the list? Take a look at our services and get in touch — we’ve also worked with media outlets, freedom of speech organizations, bookstores and more.

DIY Book Marketing Toolkit

You’re about to launch a book and want to understand the essentials of marketing your book successfully — based on your goals, audience, ambition.

$1,200 + GST

Book Publicity Toolkit

You want media to know about your book and consider reviews, interviews and features.

$1,500 + GST

Amazon Advertising Campaign

Leave the advertising to us! Get professional support to make your book shine on Amazon with Sponsored Product advertising.

$1200 + GST

Meta Advertising Campaign

Promote the pre-order of your book, an upcoming launch or incentive, or your book’s retail listing across Facebook and Instagram with our ad campaigns.

$900 + GST

Copy Doctor Package

Elevate one of the most important parts of your book promotion with our Copy Doctor package.

$450 + GST

Online Strategy

You’re looking to elevate your online presence through social media and advanced Amazon strategies to promote any book, better.

$1,500 + GST

Countdown to Launch

You’re excited for actionable, daily activities in the month prior to your official launch.

$1,200 + GST

PR and Media Relations

We’ve arranged thousands of media hits across North America. Our PR, media relations and book publicity services connect your ideas with key journalists and influencers. We craft compelling stories, pitch to the right channels and follow up tenaciously to garner widespread media hits that bolster visibility and reputation. We offer multi-level literary PR campaigns at the national and local level, covering radio, print, online, TV, podcasts and even influencers.

Digital Marketing

Our comprehensive, digital marketing strategies effectively leverage content, digital advertising and influencer outreach. Whether you need to reach a niche community or build one from scratch, our campaigns will meet your needs in both ambition and scope. If you’re ready to engage your audience meaningfully through organic and paid marketing strategy, we’re here to support those goals and amplify your vision.

Advertising and Ad Buys

Serif has a proven track record in effective paid promotions that exceed expectations. Whether you need support booking ads for a national campaign across the media landscape, developing bespoke Meta and Google ads for your product or initiative, or want to get a handle on Amazon Ads to improve profitability, our team would love to help with a campaign that balances data-backed inquiry with strategic insights.

Copywriting

We know how important words are. They’re our passion, our purpose, our bread and butter. Let us support you with website copy, book cover and catalog descriptions, articles and blog posts or social media content — and everything between. Our work is creative, nuanced, accurate and SEO-friendly.

Marketing Channel Audits

If you’ve noticed stagnation or gradual declines in your marketing metrics, it may be time to consider a comprehensive audit. Our team can perform analytics-based and industry-informed audits on all of your communication channels, from your website and newsletters to social media and sales materials. Each audit includes an analysis of the channel’s metrics (using tools such as Google Analytics for websites), audience demographics and engagement, as well as actionable insights and recommendations.

Media Training

Become media ready with Serif’s one-to-one media training. We’ll walk you or your team through every aspect of being interviewed by the media, from developing key messages to using effective body language to optimal delivery. Our work includes honing what you want to say until you’re entirely comfortable in your approach, then conducting mock interviews with extensive feedback. Whether you are a first-time author or a company leader navigating challenging times, we’ll ensure you are prepared and confident when it’s time for the real thing.