Services for Authors

Authors

Are you looking for the best way to advertise your book and increase sales? Are you wondering how to use Amazon effectively, build a strong pre-launch strategy, or decide which social media channels are right for you as an author?

Some of the most common questions about book marketing, author promotion, and publishing success can be especially ambiguous—and getting the right answers can make all the difference. Serif supports authors with customized strategies and book marketing plans, as well as with our full-service advertising campaigns, book proposal and query letter review services, and outreach toolkits.

Explore our book marketing packages below, or contact us if you would like a custom strategy built around your goals.

Author Packages

At our agency, we’ve supported over 1,000 authors to drive visibility and engagement in their book marketing strategies with the publishing industry’s best practices. We help authors like you avoid common mistakes, while showing you how to:

Grow and leverage your author platform and audience, sustainably;
Use digital marketing strategies that actually work, without feeling forced or inauthentic;
Plan a high-impact book launch and pre-publication campaign;
Optimize your Amazon book listing for discoverability and conversions;
Build a better online presence that doesn’t take over your life;
Cut through conflicting advice and focus on proven, results-driven tactics

Whether you’re a first-time author or an experienced indie publisher, our practical, tailored guidance is designed to help your book succeed in an increasingly competitive market.

DIY Book Marketing Toolkit

You’re about to launch a book and want to understand the essentials of marketing your book successfully — based on your goals, audience, ambition.

$1,800 + tax

DIY Book Publicity Toolkit

Get insider knowledge on how to publicize your book—without hiring a full PR team.

$1,600 + tax

Amazon Advertising Campaign

Leave the advertising to us! Get professional support to make your book shine on Amazon with Sponsored Product advertising.

$800 + tax

Meta Advertising Campaign

Promote the pre-order of your book, an upcoming launch or incentive, or your book’s retail listing across Facebook and Instagram with our ad campaigns.

$800 + tax

Copy Doctor Package

Improve discoverability, search ranking, and media appeal with Serif’s Copy Doctor package—designed to optimize your marketing copy for readers, reviewers, and algorithms alike.

$550 + tax

Author Platform & Audience Strategy

You’re an author looking to elevate your online presence through sophisticated messaging, smarter social media and mailing list management, and advanced advertising and outreach strategies.

$2,500 + tax

Custom, Multi-Platform Advertising Campaigns

Promote your book pre-order, launch, or retail listing across print, Bookbub, Goodreads, Reddit, Google, YouTube and more with a fully-managed ad campaign.

$2,000 minimum

Book Proposal Consultations

Receive expert advice from a former literary agent and our award-winning marketing team.

$1,400 + tax

Book Query Letter Review

Receive expert advice from a former literary agent and our award-winning marketing team.

$1,400 + tax

PR and Media Relations

We’ve arranged thousands of media hits across North America. Our PR, media relations and book publicity services connect your ideas with key journalists and influencers. We craft compelling stories, pitch to the right channels and follow up tenaciously to garner widespread media hits that bolster visibility and reputation. We offer multi-level literary PR campaigns at the national and local level, covering radio, print, online, TV, podcasts and even influencers.

Digital Marketing

Our comprehensive, digital marketing strategies effectively leverage content, digital advertising and influencer outreach. Whether you need to reach a niche community or build one from scratch, our campaigns will meet your needs in both ambition and scope. If you’re ready to engage your audience meaningfully through organic and paid marketing strategy, we’re here to support those goals and amplify your vision.

Advertising and Ad Buys

Serif has a proven track record in effective paid promotions that exceed expectations. Whether you need support booking ads for a national campaign across the media landscape, developing bespoke Meta and Google ads for your product or initiative, or want to get a handle on Amazon Ads to improve profitability, our team would love to help with a campaign that balances data-backed inquiry with strategic insights.

Copywriting

We know how important words are. They’re our passion, our purpose, our bread and butter. Let us support you with website copy, book cover and catalog descriptions, articles and blog posts or social media content — and everything between. Our work is creative, nuanced, accurate and SEO-friendly.

Marketing Channel Audits

If you’ve noticed stagnation or gradual declines in your marketing metrics, it may be time to consider a comprehensive audit. Our team can perform analytics-based and industry-informed audits on all of your communication channels, from your website and newsletters to social media and sales materials. Each audit includes an analysis of the channel’s metrics (using tools such as Google Analytics for websites), audience demographics and engagement, as well as actionable insights and recommendations.

Media Training

Become media ready with Serif’s one-to-one media training. We’ll walk you or your team through every aspect of being interviewed by the media, from developing key messages to using effective body language to optimal delivery. Our work includes honing what you want to say until you’re entirely comfortable in your approach, then conducting mock interviews with extensive feedback. Whether you are a first-time author or a company leader navigating challenging times, we’ll ensure you are prepared and confident when it’s time for the real thing.